We were approached by Analytics, a pro-bono student business consulting group at Northwestern, to conduct analysis on North by Northwestern’s readership. We agreed, and the project took place throughout winter 2017.
The team presented to members of North by Northwestern’s leadership earlier this month, and we have published the slide deck from that presentation below.
I’d like to thank Matthew Griswold, the project manager, and Cat Canby, Emily Kappes, Cammie Parrott, Max Salit, and Sahej Sarma, the analysts, for their work. Their detail and analysis are incredible, and they have provided us with useful, actionable insights to move our publications forward.